Façam os que eles dizem...

Um excerto do livro Do As I Say (Not As I Do): Profiles in Liberal Hypocrisy:

Chomsky is rich precisely because he has been such an enormously successful capitalist. Despite the anti-profit rhetoric, like any other corporate capitalist he has turned himself into a brand name.

(...)

Chomsky's business works something like this. He gives speeches on college campuses around the country at $12,000 a pop, often dozens of times a year.

Can't go and hear him in person? No problem: you can go online and download clips from earlier speeches-for a fee. You can hear Chomsky talk for one minute about "Property Rights"; it will cost you seventy-nine cents. You can also by a CD with clips from previous speeches for $12.99.

But books are Chomsky's mainstay, and on the international market he has become a publishing phenomenon. The Chomsky brand means instant sales.

As publicist Dana O'Hare of Pluto Press explains: "All we have to do is put Chomsky's name on a book and it sells out immediately!"

(...)

Chomsky's marketing efforts shortly after September 11 give new meaning to the term "war profiteer." In the days after the tragedy, he raised his speaking fee from $9,000 to $12,000 because he was suddenly in greater demand.

(No Tech Central Station, via My Guide to your Galaxy)